Experian Fusion is an online hosted "pay as you go" database and campaign management tool, suitable for companies that have mailing lists of more than 10m contacts a year.
Experian's customer intelligence consultants will work closely with Coors to deliver a bespoke modelling and segmentation programme to improve the performance of its campaigns.
Nicola Young, director of marketing communications for Coors, said: "Experian Fusion will ensure that we communicate with our members on a one-to-one level, whether they want tickets to a gig at one of our Carling Academies or are Grolsch insiders wanting sneak previews of future products, and the chance to comment before they are launched."
Chris Smith, business development director for Experian's integrated marketing division, said: "You only need to look at its campaigns to see that Coors is a real pioneer in consumer marketing and is using our integrated marketing capabilities to build and maintain loyalty across its brand portfolio."