Topic page for Acxiom at ±±¾©Èü³µpk10 UK

±±¾©Èü³µpk10 UK topic page, a collection of Acxiom articles and analysis

Articles: 30 Results
Acxiom…Heathrow Airport works with the company to engage ‘more passengers in a more relevant way’

The shops and restaurants that sense you're nearby...and the car-park that knows your face

It's one of the country's biggest retail spaces and richest data pools. Join these dots and you've got marketing nirvana.

Acxiom: kicks off information search

Acxiom bids to bulk up data on affluent consumers

Data supplier Acxiom is attempting to add affluent consumers to its database by using a door drop to get people

Brand interactions: most consumers believe they control the relationships says survey

Consumers use technology to filter relationships with brands, says report

Consumers are using new technology to control their relationships with brands and filter out unwanted communications, according to a poll

Shoppers: sales may be hit by VAT hike

New Year VAT increase to trigger £2.3bn consumer squeeze

Marketing strategies for the New Year may need to be adapted as consumers face a £2.3bn squeeze on discretionary spend

Murray Dudgeon: joins Acxiom in European client services role

Acxiom hires former Universal McCann veteran Dudgeon

Data services firm Acxiom has appointed former Universal McCann global chief operating officer, Murray Dudgeon, as its European client services

 Acxiom: launches Relevance-X Social tool

Acxiom launches social media matching and targeting service

LONDON - Data services giant Acxiom has launched a service with the ability to identify whether a client's customers are

Whyte: named Acxiom's chief executive for Europe

Trading Places (18 Sep): This week's people moves in advertising, marketing and media

LONDON - From OMD and Channel 4 to IPC and the PPA, Brand Republic rounds up the major industry moves

Stephen Whyte...joining Acxiom

Stephen Whyte returns to marketing as Acxiom chief

LONDON - Stephen Whyte, the former chief executive of McCann Erickson London, has become the new chief executive for Europe

LoveFilm: combines direct mail with paid search and email to boost subscriber levels

CLIENT OF THE WEEK: LoveFilm - the online brand that loves direct mail

Customer acquisition is Ching-Har Wong's mission at UK mail-order DVD rental service LoveFilm.

Acxiom: launches online lead generation service

Acxiom launches online lead generation service

LONDON - Acxiom UK has launched an online lead generation service called Acxiom InfoBase-X Intelligent Leads that is designed to