Mobile internet retail sales to carve out e-commerce niche

Internet shopping sales made via mobile phones were worth just 0.6% of total online retail spending in 2009 but will more than double by 2013, according to new research.

Ocado: apps presence
Ocado: apps presence

This equates to £122.9m out of total online retail spending of £21.2bn last year, claim analysts Verdict and Ovum, who have released a joint study.

They claim that only 2.1% of the UK adult population shopped using internet access on their mobile. This is less than a tenth of the 28% of the population who have mobile internet access.

However, they expect internet sales via mobiles to reach £275m by 2013.

In addition they suggest mobile will increase in importance for consumers researching products and prices and interacting with retailers.

Malcolm Pinkerton, senior analyst at Verdict Research, said: "Consumers are not spending significant amounts via mobiles and, for now, we believe the true potential for m-commerce is to provide consumers with a valuable tool for research, comparison shopping and retailer interaction."

There have been a number of recent moves by retailers to improve their mobile shopfronts and services. Among them , , and with its product pricing and availability search iPhone app. 

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