Daniel Farey-Jones

Freelance journalist

Dan occasionally writes for 北京赛车pk10 as part of his freelance journalism career. He worked in news reporting and editing roles for Brand Republic (now part of 北京赛车pk10) between 2004 and 2012 and for 北京赛车pk10’s sister title PRWeek between 2012 and 2014. 
                                               
Relevant experience: News and features writer for AV Magazine; teaching English as a foreign language; advertising; door to door sales; paper round. Work experience on Surrey Mirror, Asia Pacific Coatings Journal and Infoconomy. Holds a PTC-accredited Foundation Skills in Journalism qualification.

Favourite ad: Axe/Lynx ‘Destiny' by Ponce Buenos Aires http://www.campaignlive.co.uk/thework/news/971249/Axe-destiny-ponce-buenos-aires/
 
Favourite track: Hot Chip - Take It In

One thing not a lot of people know about you: I was in a hit and run with a pigeon on my bicycle in Rimini and I'm going to hell.

If I wasn't slaving away at Haymarket I'd be... Slogging away on the national spelling circuit.

Hand picking up a block with image of person on it

Collective headcount at global agency groups drops for first time since pandemic

The collective drop marks an end of employment expansion following the bounceback from the pandemic.

Global Agency Groups 2024 report card

Majority of holdcos underperform in 2024 as workforces shrink and restructures intensify

Holdco full-year results roundup.

Two pictures of an Omoda car and a Jaecoo car side by side

Indie agency pulls off double Chinese car brand win

Omoda and Jaecoo duties will begin with forthcoming TV campaign.

A still from the Carnation ad showing a can in the fridge next to a banoffee pie

Nestle鈥檚 Carnation TV and cinema splash encourages bakers to create memories

Activity includes sponsorship of Food Network programming.

A picture of Rachel Reeves holding up the Chancellor's red box

Budget reaction: 'A huge tax on jobs' in adland

Dismay at increase in national insurance for employers.

A poster for the short film 'Van Wife'

Women鈥檚 Aid and LadBible highlight domestic abuse red flags through short film

鈥淰an wife鈥 is produced by Merman and supported by LadBible.

A collage of Adnight images including portraits of the three main organisers and an image from a Dept event at Adnight Amsterdam

Adnight London debut promises after-hours access to leading agencies

Organisers of the successful Amsterdam festival are lining up shops for 8 May 2025.

An aerial picture of M眉ller's OOH creative in Manchester

Müller raids 1990s culture for retro-style ad campaign

PJ & Duncan track has been reimagined as 鈥淟et鈥檚 get ready to crumble鈥 for the campaign.

A collage of individual photos of Peter Reid,聽Ranae Heuer,聽Aaron Lang,聽Kate Howe (MSQ global executive director) and聽Michael Lebowitz

MSQ swoops on US creative agency SPCSHP

Deal continues UK group鈥檚 expansion after launch of global sports agency.

A picture of Rikke Wichmann-Bruun sitting in a chair

Cheil UK recruits former agency CEO as MD of client services

Rikke Wichmann-Bruun left MRM in the spring.

A picture of Ed Chilcott, Alex Macqueen and Tim Clyde standing togetther

鈥業nbetweeners鈥 actor joins agency as head of humour

Bafta-nominated actor and writer Alex Macqueen is joining independent agency Kitchen.

A Faces to Watch graphic featuring falling coins

Faces to Watch 2024: No pay rise for nearly two-fifths

Significant increase from previous year in respondents on the end of salary freezes.

A still from the Capital One ad showing an ad for puppies

Capital One dispenses with cute animal trope in cautionary tale

Badger ad to run for next 12 months.

Clockwise from top left: Gareth Moss, Richard Denney, Sir John Hegarty, Geli Luna, Regan Warner, Laura Jordan Bambach and Leah Couglan

Are creatives more motivated by awards than money?

北京赛车pk10 asked experts whether agencies should put cash into rewarding creatives with bonuses or into funding their chances of winning gongs.

From top: Tetley, Unilever, Craft Media

Agencies on the Agenda this week

北京赛车pk10 showcases the three agencies on its radar from the past week.

A shot of the outside of the cold sauna at Broadgate in Liverpool Street

Rekorderlig offers Londoners 'cold sauna' to promote peach-raspberry cider

The peach-shaped pop-up can be found in Hackney Bridge.

A wide shot of the creative on the Meridian Steps at Westfield Stratfield City

Beetlejuice sequel takes over Westfield Stratford City with OOH work

The bespoke installation promotes the upcoming Warner Bros film.

A collage of Meta, Amazon and Google logos

Half of global adspend to go to Meta, Amazon and Alphabet by 2028

Trio already has 43.6% share, despite Facebook and Google bans in China.

A black and white picture of Omar Gurnah

Beats marketing chief Omar Gurnah set to exit

The headphone brand's head of international marketing has been in post for two and a half years.

lottery balls

鈥榃inners and losers鈥: how agency bonuses dried up in 2023

Agency payouts didn鈥檛 quite go as far last year. 北京赛车pk10 reveals what caused the regression and how many staff got a slice of what bonuses were still on offer.