', created by digital ad agency Ralph, features TNA world champion wrestler Kurt Angle and encourages users to push Angle over the edge by beating him with a plank of wood.
When beaten enough, Kurt explodes with anger and headbutts the screen to reveal a clip of 'TNA Impact!'.
Users are then invited to send 'Anger Angle' to their friends.
Ralph will measure the campaign using Google Analytics and provide weekly reports.
The 'TNA Impact!' videogame was created by Midway Studios in LA and is scheduled for release in Europe on September 12, 2008.
The game is based on TNA Wrestling's flagship programme 'TNA Impact!'.