Mexican food brand Discovery launches consumer cooking site

Mexican food brand Discovery Foods has launched a website encouraging consumers to be more creative in the kitchen.

Discovery: launches consumer cooking site
Discovery: launches consumer cooking site

The was designed by marketing agency DCH and built by digital specialist agency Fivesite.

Discovery aims to offer consumers ideas on how to cook Mexican food, with recipe suggestions and a dedicated "kids area" giving advice on how to maintain a balanced diet.

As well as focusing on Mexican food, the newly-revamped site will also promote Discovery's range of wraps and BBQ sauces.

Discovery follows a number of other food companies which have attempted to tap into the home cooking market, including Premier Foods with its ongoing "Great Little Ideas" campaign.

Bev Taylor, regional marketing manager at Discovery Foods, said: "We felt it was time to increase our online offering to consumers by creating a site which encompassed the idea of food, family and having a good time.

"Mexican food is easy and fun to make and we feel the new site will portray this message to the consumer."

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content