Discovery Foods has signed a deal with Living TV and the Discovery Channel to back its £2.3m overhaul.
The food brand will sponsor 20 hours of Living's weekday programming, as well as Discovery Channel's acquisition of Channel 4 series Come Dine With Me.
The TV activity will be supported by a national sampling roadshow, which will focus on promoting Discovery's fajita products and recipes.
The roadshow will visit more than 74 locations during August and September.
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