Credits
Executive creative director
Illustrator
Production company
Director
McVitie's 'special' by Publicis London
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Advertiser
McVities -
Agency
Publicis London -
Sector
Agencies, Food and Drink and Confectionery
McVitie's has launched an ad by Publicis London to promote its new Quirks offering.
It tells the story of an ordinary-looking biscuit that, when broken in half, is hiding a chocolate centre.
The ad ends with the line: "Special on the inside."
The spot was written and art directed by Gregor Findlay and Kevin Colquhoun. It was illustrated by Paul Davis, and directed by Dom del Torto through 7 Minute Rose.
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