McVitie's

McVitie's BN "sweeet" by Grey London

July 09, 2014

United Biscuits has released a £1.3 million ad campaign for its McVitie’s BN biscuits that features a baby owl. Grey London created the spot, which follows similar ads for other United Biscuits brands that also featured cute animals.

Credits

Project
McVitie鈥檚 BN
Creative agency
Grey London
Clients
Sarah Horowitz
senior brand manager
Sarah Heynen
sweet biscuits marketing director
Creative directors
Nils Leonard
Jonathan Marlow
Copywriters
Andrew Singleton
Ben Buswell
Art director
Chris Chapman
Agency producer
Ange Eleini
Business director
Jon Lawton
Account manager
Victoria Monaghan
Planner
Daniel Sherrard
Media agency
MEC
Media planner
Nicola Tracey
Production company
Passion Raw
Director
Owen Trevor
Editor
Guy Savin
Producer
Jay Lovelock
DoP
Daniel Bronks
Post-production
Absolute
Audio post-production
Factory

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