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McVitie’s “100 years of the nation’s greatest invention” by TBWA\London

McVitie’s is celebrating 100 years of this beloved biscuit with a £8.75m campaign that crowns it the nation's greatest invention.

Jaffa Cakes “Jaffa Cakes Cola Bottle” by TBWA\London

McVitie’s Jaffa Cakes erected a special build in Brixton to mark the launch of its Cola Bottle flavour.

McVitie’s "It’s a cake, you biscuit" by TBWA\London

Snack food giant McVitie’s has launched a campaign created by TBWA\London definitively categorising Jaffa Cakes as cakes.

McVitie's "Bring on the golden moments" by TBWA\London

McVitie's showcases talent that really takes the biscuit in its TV sponsorship for Britain's Got Talent.

McVitie's "Now that's blissful" by TBWA\London

McVitie's "Gamer" by TBWA\London

McVitie's continues its "Too good not to share" brand platform with an ad starring a sister and her gamer brother.

McVitie's Jaffa Cakes "Be what you want to be" by TBWA\London

McVitie's Jaffa Cakes has reignited an ancient dispute: is it a biscuit or a cake?

McVitie's "Too good not to share" by TBWA\London

McVitie's has unveiled a campaign proclaiming itself "the nation's favourite biscuit", as part of its masterbrand relaunch.

"#PostersForThePeople" by Atomic London

More than 70 of the UK's top brands, including Evian, Addison Lee, McVitie's and Bacardi, have partnered up to spread

McVitie's "Team GB partnership" by TBWA\London

McVitie's is going for gold with a £10m campaign promoting the biscuit brand's partnership with Team GB ahead of the