McVities 'but...' by Fred & Farid Paris
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Advertiser
McVities -
Agency
Fred & Farid -
Sector
Food and Drink and Confectionery
A tribute to England by Parisian agency Fred & Farid, this latest work for McVities biscuits sees a number of negative characteristics listed about the country which are counteracted by equally positive traits.
English biscuit brand, McVities are listed as one of a number of UK-centric elements that are perceived to be "good" despite their native origins.
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