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McVitie’s has declared war on browser cookies by releasing an app that allows users to delete the information-gathering nuisances from their computer. Hello Sunshine – part of Fred & Farid – created the campaign, which makes the point that, as a manufacturer of biscuits, McVitie’s hates cookies in all their forms. McVitie’s also released a short film on YouTube yesterday (14 April) to promote the app. The work was written by Anna Gadecka and art directed by Souleman Diallo and Raphael Almazan. The production company was Killdeath.