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DOOH’S CREATIVE RENAISSANCE
for two thirds of OOH revenue, which grew by 7.7% to £1.4 bn in 2024, according to O...
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Shaping a safer digital future: why brands must embrace their responsibility in the social media age
will amount to an estimated $234.14 bn. What’s more, brands are realising thei...
Revealed: The major brands hiking UK adspend
bn (up 9% year on year) it also announced, in January 2023, a wave of job cuts and a reduc...
Record season of adspend predicted for Christmas 2023
-on-year increase of 15.5%, to £15.6 bn, compared with 2021.......
Diageo increases marketing investment despite ‘economic uncertainty’
, up on £2.7bn in the same period of 2022. The results revealed net sales of £17.1 bn...
Global agency rankings: WPP agencies dominate creative league after SC Johnson win
percentage decreases in both win revenue and number of wins. Total win revenue for creative reached...
Dentsu feels impact of Russia-Ukraine war in Q3 financials
after letting go of its Russian business is approximately JPY 37.0 bn (US$265 million). &#...
Covid erased $63bn in global adspend, and 2021 will only give back 59% of that
of $620.6 bn in spend, Warc reported. If the $4.9bn of advertising spend on the US electio...
Amazon gets cold shoulder in India: What does this spell for its future?
in the market (bringing the company's total investment to date to $6.5 bn) with plans to s...
Cure for depression
bn today) to build the first corporate research laboratory, and put all the inventors and ...
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