The fast food giant is planning to highlight its credentials as a "lifestyle brand" by making its "staff relevant to our lifestyles".
McDonald's is currently in talks with a number of fashion designers, who will be briefed to put a new twist on the chain's current Ray Kroc-designed uniform. However, the image overhaul will not come cheap, with an estimated $80m (£45.6m) price tag.
McDonald's chief executive Marlena Peleo-Lazar is overseeing the initiative and has signed up former music executive, and founder and chief executive of Translation Consulting and Brand Imaging, Steve Stoute.
Stoute has been briefed to negotiate partnerships with top designers and so far Tommy Hilfiger, P Diddy and Simmons are all in contention.
"It's very important to take uniforms from what [staff] have to wear to what they want to wear," Stoute said. "McDonald's has evolved and become a lifestyle brand," he added, a comment that will have many critics of the burger giant guffawing.
Other designers that McDonald's is considering signing deals with are American Eagle Outfitters, Abercrombie & Fitch, Rocawear and Fubu.
McDonald's move follows similar moves by other US hospitality brands in the US. Airline Delta recently hired designer Kate Spade to dress its flight crew. Outside of America, in a more style-conscious Italy the police force wears Armani.
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