The promotion kicks off on May 13 and will run for four weeks in North America, Europe, Australia, New Zealand, Hong Kong, Korea and Taiwan. It will see McDonald's Happy Meals and Mighty Kids Meals include one of eight different handheld videogames featuring Crash Bandicoot and Spyro the Dragon.
Ed Zobrist, senior vice-president of global marketing for VU Games, said: "Crash and Spyro are among VU Games' most popular videogame franchises and the videogames are very popular among kids."
McDonald's will support the promotion in each region with multimillion-dollar TV campaigns, point-of-sale materials and online campaigns.
The restaurant chain will now be preparing itself for a backlash from health organisations and children's groups, which have long been complaining that McDonald's is luring children to its restaurants with toy incentives and causing child obesity rates to soar.
The McDonald's handheld games are based on VU Games' popular Crash and Spyro videogame franchises, including 'Crash Twinsanity' and 'Spyro: A Hero's Tail' for PlayStation2 and Xbox.
McDonald's has responded to criticisms about its food with the addition of healthier options, including carrot sticks, grilled chicken, fruit juice and fruit jelly.
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