The Salads Plus range, which launched in 2004, is expanding with a new chicken salad with pasta and a low-fat grilled chicken caesar flatbread.
The 30-second TV spot, created by DDB London, features chart-topping girl band Destiny's Child in the recording studio enjoying McDonald's new range, brought to them by a geeky assistant who gets to sit on the sofa with the beauties and tuck into lunch.
The ad will will be broadcast in the UK for the first time tonight during 'Coronation Street' on ITV.
The TV work is supported around a below-the-line campaign based around the "lighter touch" theme, created by the Marketing Store. The agency has also designed in-store point-of-sale material for all UK McDonald's restaurants until April 27.
Charlie Hutchinson, account director at The Marketing Store, said: "The design successfully reflects the messaging, look and feel of the Salads Plus menu and by using great-looking food shots as the focus for the design, the materials create impact and standout in store."
Destiny's Child were named as the new faces of McDonald's in October last year, when the restaurant chain unveiled the "Destiny Fulfilled and I'm Loving It" campaign backing the group's tour. McDonald's is hoping the band will expand its appeal to mothers and their children.
The group, made up of Beyonce Knowles, Kelly Rowland and Michelle Williams, released their album 'Destiny Fulfilled' in November 2004 and will be hitting the UK for their five-day tour on June 2.
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