McDonalds 'new chicken burger' by Leo Burnett

McDonalds 'new chicken burger' by Leo Burnett
McDonalds 'new chicken burger' by Leo Burnett

Leo Burnett has created a TV campaign for McDonald's to launch its new chicken, bacon and onion burger.

The creative aims to promote the winning combination of the burgers three ingredients by drawing on other classic groups of three, including the three musketeers, the three blind mice and the three bears.