McDonald's 'father and son' by BETC Euro RSCG

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Advertiser
McDonalds -
Agency
BETC Euro RSCG
McDonald's has launched a new ad campaign in France featuring a gay teenager.
The strapline for the campaign is 'come as you are'.
The ad shows a father and son eating together, the father gives his son friendly advice about chasing girls, without realising his son is actually gay.