McDonald's "The gift" by Leo Burnett

McDonald's recreates that first car feeling, to the tune of Westlife.

The ad follows a teenager who receives a second-hand car from his mum for his birthday, prompting him to drive to Maccies for a cheeky meal. 

Growing increasingly chuffed with his old banger, he drives past his mates, Flying Without Wings blaring as he makes his way back home with some McNuggets for his mum. "Sometimes, a little means a lot," the ad declares as it comes to a close.

It was written by Gareth Butters and directed by ThirtyTwo through Pulse Films. Media is handled by OMD.

Credits

Creative agency
Creative director
Copywriter
Business lead
Agency producer
Media agency
Production company
Director
Shadow director
SOB
Executive producer
Producer
Production manager
Production assistant
Production designer
2nd AD
Costume design
Stylist
Food stylist
Edit producer