Credits
Creative agency
Media agency
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McDonald's "Dave" by Leo Burnett
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Advertiser
McDonald's -
Agency
Leo Burnett -
Sector
Agencies and Food and Drink
McDonald’s has launched a spot that tells the story of a young boy dealing with the fact that his mum’s new boyfriend, Dave, has just moved into their home. The boy is initially unresponsive to Dave’s attempts at establishing a relationship, until a trip to McDonald’s reveal they have some things in common. The spot, by Leo Burnett, uses the endline: "We all have McDonald’s in common." It was written and art directed by Phillip Meyler and Darren Keff, and directed by Vince Squibb through Gorgeous. The work is supported by a national outdoor campaign.
