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McDonald’s demonstrates how easy it is to trick the public in an online campaign promoting the Big Mac. Razorfish created the work, which features a hidden-camera prank. Unsuspecting members of the public are asked to take a photo of a man and a woman but, when a giant Big Mac poster is carried past them, the couple switch places with different people – leaving the photographer none the wiser. The work appears on McDonald’s website and is supported by games. The restaurant took over YouTube’s masthead on Wednesday to draw attention to the campaign. It was created by Cyril Louis, Paul Stoeter, Jon Usher and Yawming Wong, and directed by Sam Wrench through Pulse Films. Digital production was by Goodboy.