McDonald's "My Burger" by Razorfish

McDonald’s UK has launched a campaign featuring the former rugby star Phil Vickery inviting people to design their own burgers. Razorfish developed the online platform, which enables users to pick from 80 ingredients to make their own burger. They can then share their creation online, and the most popular will be put in front of a judging panel in June, with five winners appearing on McDonald’s menu in October 2014.