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McDonald’s has released its Christmas ad, created by Leo Burnett London, which shows people eating in one of the fast-food outlets as snow falls. A narrator recites a poem, saying how "somewhere near you is a place you can go/where everything’s real apart from fake snow". The idea is the chain is a haven for those who like, and those who dislike, Christmas. The endline is: "There’s a McDonald’s for every­one at Christmas." It was written and art directed by Tony Malcolm and Guy Moore, and directed by Neil Gorringe through Moxie Pictures.