LONDON - McCain is teaming up with Sky Movies to promote its 'McCain movie night in' campaign for its wedges range.
is partnering with Sky Movies for a year-long sponsorship of its comedy movies from late September.
Idents will feature taglines imitating famous movie quotes such as ‘Frankly my dear, I don't give a ‘wedge'.
The company said it wants to capitalise on a growing consumer trend for dining-in. The campaign encourages consumers to watch their movies while eating McCain wedges.
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