McCain adds vegetable line

LONDON - McCain Foods is targeting a share of the frozen vegetable market with the launch of the sub-brand Express.

McCain Foods
McCain Foods

The microwaveable range, which rolls out this month, is aimed at busy professionals with little time to prepare food, but who are keen to maintain a healthy diet. The products can be cooked from frozen.

The Express line comprises four variants: baby carrots and green beans in a honey and mustard sauce; broccoli, red pepper and soya beans in tomato and herb sauce; baby carrots, baby corn and red pepper in a five spice sauce; and orange and yellow carrots in a light soy sauce.

Last year, McCain broadened its range beyond chips with the launch of a sweet potato product.

 

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