LONDON - Broadcaster Sky is rebranding in an effort to position itself as a warmer, most customer-friendly brand.
According to a report in the Financial Times, will unveil a new logo with a more rounded ‘S' as part of a wider £1.5m rebrand. The new identity will be rolled out with Sky's annual pre-Christmas marketing campaign.
‘We're making some evolutionary changes to help us keep reaching out to more customers over time,' said a BSkyB spokesman.
Sky is also set to launch its subscription digital music service, Sky Songs, in the weeks leading up to Christmas.
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