It is understood that there is a live brief that is in the final stages and an appointment is due imminently. According to Nielsen data, sales of McCain's Home Fries, Oven Chips and Micro Chips declined in 2008. Oven Chips and Micro Chips were down 4.4% and 11% respectively, compared to 2007.
The appointment does not affect any existing agencies on the roster, which include Beattie McGuinness Bungay.
McCain currently positions itself as ‘It's all good' and BMB recently brokered and activated the £10m deal to sponsor UK Athletics.
.jpg)
.jpg)