LoveFilm shores up defence against Netflix with Sony content deal

LoveFilm has struck a content deal with Sony Pictures Television, as it bolsters its defence against rival Netflix, which plans to launch in the UK next year.

The Social Network: Sony Pictures release will be available on the LoveFilm service
The Social Network: Sony Pictures release will be available on the LoveFilm service

As part of the deal, LoveFilm users will gain exclusive streaming access to Sony Pictures Television's movies and TV series, which include 'The Social Network' and 'Salt', during the second pay window.

The multi-year deal also covers pay per view and download to own, although not on an exclusive basis.

LoveFilm has been accelerating its content partnerships this year, .

Other content providers to partner with LoveFilm this year include Lionsgate, Momentum, Disney and StudioCanal.

The move comes one day after . has been tipped for March 2012.

Follow Sarah Shearman on Twitter

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content