The app is free to download and allows users to read reviews, watch trailers and choose films from its 70,000 title catalogue, which will be posted to the customer.
The Amazon-owned LoveFilm has already launched iPhone and Nokia apps with the same functionality.
Despite LoveFilm's aim to be "platform promiscuous", streaming movies is not yet available on mobile phones. It has, however
Earlier this week LoveFilm ran an Olympics campaign featuring ex-Great Britain athlete Jamie Baulch, running a 100 metre sprint in London while wearing a brand banner.
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