The campaign, which launches at the end of March and rolls out throughout April with 3.2m cheque book and bank statement inserts, will promote the benefits of Lloyds TSB's new 24-hour customer contact centre PhoneBank Express, internet banking and text alert service.
Using the "You First" branding launched by Lloyds TSB in in January, the direct mail campaign will use segmented customer data so people receive only information according to which services they use.
For example, if a customer does not use any remote channels, a three-in-one recruitment pack will be sent containing information on PhoneBank, internet and text alerts.
Dave Smith, Lloyds TSB telephony communications manager, said: "We want to let customers know about the full range of services we offer so that they can find the channel that suits them best, whether that's over the phone, on the internet or via their mobile phone.
"All of these services are designed to make customer's lives easier and there should be something that suits everybody."
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