LG Electronics makes three appointments to brand marketing team

LONDON - LG Electronics has named Fiona Landsberg to the role of brand manager, Natasha Khan as digital marketing executive and Sylvain Berrier as research and insight manager.

Director Zwick in front of camera for LG ad
Director Zwick in front of camera for LG ad

Landsberg was previously marketing manager for LG's business solutions division and previously worked at Sony. Khan joins from O2, where she was campaign executive, to bolster LG's online activities. Berrier previously worked for market research agencies TNS, GfK and Datamonitor.

Paul Meadows, head of brand marketing, LG Electronics, UK and Ireland, said: ‘With a number of high-profile sponsorship deals, including Formula One, the LG Arena, Fulham Football Club and Harrods, and a strong portfolio of products, we have seen a phenomenal increase in brand awareness on a local scale. To help maintain this growth in the UK, now is the right time to focus on strengthening our brand marketing capability.'

 

 

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