The tie-up with Condé Nast will lead to ads running in GQ, Vanity Fair and Vogue.
Zwick, famous for films Blood Diamond and Legends of the Fall, is the first celebrity to feature in a global advertising campaign for LG.
The ads feature Zwick on a film set watching a widescreen LG TV. There is also an online element to the campaign which features video interviews with Zwick talking about the use of technology in the editing process of films.
Andrew Warner, marketing director UK & Ireland, LG, said: ‘Previously our adverts have promoted individual LG products, but the ‘Life Looks Good' campaign focuses specifically on building an emotional connection with the brand. To create this, we have used subtle branding and made Mr. Zwick the focal point of the campaign, bringing a personality to the brand.'
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