LG and CNN promote Prada phone launch with the Oscars

Telecoms / Utilities

Fiona Ramsay

February 13, 2009

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1 minute

LG and CNN promote Prada phone launch with the Oscars

LG Electronics has teamed up with CNN on a campaign across Europe, Middle East and Africa to promote the launch of the second LG mobile phone partnership with fashion house Prada.

The campaign ties in with the upcoming Oscars, with a survey on CNN's website looking at style icons and the winners and losers of red carpet style.

Banners on the CNN.com Academy Awards special report page will link to the survey where visitors can participate and win one of the LG Prada mobile phones.

On-air spot ads will be shown across the CNN international in Europe, the Middle East and Africa.

The campaign will communicate the design and style features of the new phone, including the new Bluetooth watch, the Prada Link.

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