LG Electronics signs up for Formula One music concert

LONDON - LG Electronics is to be the title sponsor of F1 Rocks, a global music event run by Universal Music and Formula One launching at the Singapore Grand Prix in September.

LG Electronics signs up for Formula One music concert

As part of the event, LG will be running a competition to win tickets on its website. The winners will be able to visit Singapore to watch the Grand Prix night race.

F1 Rocks will be supported by the Singapore Tourism Board Singapore.


The event will feature Beyoncé, Black Eyed Peas, ZZ Top, Simple Minds, N*E*R*D and Chinese pop legend Jacky Cheung.

Dermot Boden, LG Electronics chief marketing officer said the tie-up would allow LG to broaden global awareness.

LG is already the global technology partner for Formula One in a deal which lasts for five years.

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