The new sites, at www.eu.levi.com and www.501.com, were created by digital agency Duke using video, 3D rendering and flash. The new European site allows users to create their own look and style by entering details such as their name, gender, clothing preference, age and nationality. Each brand collection is presented with its specific visual and sound universe: Levi's Red Tab, Levi's Blue, Levi's Engineered Jeans, Levi's Vintage Clothing.
Duke also launched the worldwide 501 website to complement Levi's current 'Live Unbuttoned' marketing campaign which uses contributions from artists, musicians, designers and skaters on the site to give users a more intimate relationship with the brand.
A revised e-commerce platform is currently being developed, with a major re-launch planned in early 2009.
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