LONDON - Denim brand Lee Cooper is collaborating with British band Kish Mauve for the launch of its RDLC range, in order to emphasise its rock and roll heritage.
The upcoming band will star in its print and online campaign and its CD will be sold on Lee Cooper's e-commerce site.
Each season Lee Cooper is planning to have a new band as the face of the RDLC collection. In the past, Lee Cooper has worked with iconic bands, such as The Beatles and The Rolling Stones.
It will also run a competition in conjunction with the brand, which will be announced via a newsletter to both the band's fan base and Lee Cooper's database.
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