The spot, which promotes Stella Artois 5%, is called 'Radio - Preparation' and was created by Mother London with media planned and bought by Starcom.
It focuses on the unrushed attention to detail required for pulling the perfect Stella Artois pint. The ad delivers the message through comparison with a French woman who takes her time getting ready to go out in the evening and applying her make-up, ending with the strapline "She is a thing of beauty".
‘Inception’, a Sci-Fi thriller by 'Dark Knight' director Christopher Nolan and also starring Michael Caine and Ellen Page, took £5.9m in its first weekend and was the most watched film, ahead of Paramount’s ‘Shrek Forever After’ which delivered 839,775 estimated impacts in its third weekend.
Teen vampire romance ‘The Twilight Saga: Eclipse’ continued to perform strongly and was the third most watched film of the weekend, delivering 691,941 impacts.
|
Total box office figures (16&17 July) |
| Film |
Weekend box office |
Weekend impacts |
Total box office so far |
Impacts so far |
| Inception (Warner) |
£5,912,814 |
1,206,696.73 |
£5,912,814 |
1,206,696.73 |
| Shrek Forever After (Paramount) |
£4,198,874 |
839,774.80 |
£24,397,433 |
4,879,486.60 |
| The Twilight Saga: Eclipse (E1 Films) |
£3,390,512 |
691,941.22 |
£22,099,916 |
4,510,186.94 |
| Predators (20th Fox) |
£893,439 |
182,334.49 |
£4,460,873 |
910,382.24 |
| Get Him to the Greek (Universal) |
£440,282 |
89,853.47 |
£6,472,238 |
1,320,864.90 |
| Killers (Lionsgate) |
£71,486 |
14,588.98 |
£3,196,114 |
652,268.16 |
| Heartbreaker (Revolver) |
£68,757 |
14,032.04 |
£469,196 |
95,754.29 |
| Sex and the City 2 (Warner) |
£51,777 |
10,566.73 |
£21,566,850 |
4,401,397.96 |
| Leaving (Metrodome) |
£50,241 |
10,253.27 |
£129,086 |
26,344.08 |
| The Concert (Optimum) |
£38,053 |
7,765.92 |
£38,053 |
7,765.92 |
| I Hate Luv Stories (UTV M.PIC) |
£36,679 |
7,485.51 |
£488,550 |
99,704.08 |
| Mel Karade Rabba (B4U) |
£33,995 |
6,937.76 |
£33,995 |
6,937.76 |
| The Tooth Fairy (20th Fox) |
£30,235 |
6,170.41 |
£3,741,517 |
763,574.90 |
| Milenge Milenge (Eros) |
£22,334 |
4,557.96 |
£106,524 |
21,739.59 |
| Prince of Persia (Disney) |
£21,232 |
4,333.06 |
£8,829,805 |
1,802,001.02 |
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