The French Connection campaign, created by = Fallon and planned and bought by Manning Gottlieb OMD, ran against The Lovely Bones, Valentine's Day, Leap Year, A Single Man and My Name Is Kahn.
Avatar was once again the most watched film of the weekend and delivered an estimated 461,290 impacts, according to figures from Digital Cinema Media.
Since James Cameron's 3D blockbuster was released it has been the most watched film in 10 out of 11 weekends and has delivered an estimated 17.7 million impacts.
Paramount's The Lovely Bones, directed by Peter Jackson, was the second most watched film of the weekend but sat far behind Avatar with 245,561 impacts in its second week.
Figures provided by DCM (Impacts are estimates based on box office figures)
| Cinema box office takings (26&27 Feb) | |||||||||||||||||||||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Film | Total box office so far | Impacts so far | Weekend box office | Weekend impacts | |||||||||||||||||||||||||||||||||||||||||||||
| Avatar (20th Fox) | 86799652 | 17714214.69 | 2260319 | 461289.5918 | |||||||||||||||||||||||||||||||||||||||||||||
| The Lovely Bones (Paramount) | 3848574 | 785423.2653 | 1203251 | 245561.4286 | |||||||||||||||||||||||||||||||||||||||||||||
| The Crazies (Paramount) | 1194207 | 243715.7143 | 1194207 | 243715.7143 | |||||||||||||||||||||||||||||||||||||||||||||
| The Princess and the Frog (Disney) | 9985495 | 2496373.75 | 870953 | 217738.25 | |||||||||||||||||||||||||||||||||||||||||||||
| Percy Jackson & The ... (20th Fox) | 6413038 | 1308783.265 | 853859 | 174256.9388 | |||||||||||||||||||||||||||||||||||||||||||||
| Valentine's Day (Warner) | 9330161 | 1904114.49 | 822366 | 167829.7959 | |||||||||||||||||||||||||||||||||||||||||||||
| Leap Year (Optimum) | 728251 | 148622.6531 | 728251 | 148622.6531 | |||||||||||||||||||||||||||||||||||||||||||||
| From Paris with Love (Warner) | 678950 | 138561.2245 | 678950 | 138561.2245 | |||||||||||||||||||||||||||||||||||||||||||||
| A Single Man (Icon) | 1950350 | 398030.6122 | 381489 | 77854.89796 | |||||||||||||||||||||||||||||||||||||||||||||
| Invictus (Warner) | 4225080 | 862261.2245 | 292899 | 59775.30612 | |||||||||||||||||||||||||||||||||||||||||||||
| Alvin and the Chipmunks II (20th Fox) | 23492082 | 5873020.5 | 278649 | 69662.25 | |||||||||||||||||||||||||||||||||||||||||||||
| Astro Boy (E1 Films) | 3378087 | 844521.75 | 238845 | 59711.25 | |||||||||||||||||||||||||||||||||||||||||||||
| The Wolfman (Universal) | 4799454 | 979480.4082 | 238413 | 48655.71429 | |||||||||||||||||||||||||||||||||||||||||||||
| Solomon Kane (Entertnmt) | 1134564 | 231543.6735 | 215632 | 44006.53061 | |||||||||||||||||||||||||||||||||||||||||||||
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