Landor and Milton Bayer pick up gongs at awards show

LONDON – UK design agencies Landor Associates and Milton Bayer Creative have picked up prizes at the London International Awards for their Johnnie Walker and Lifeline Book work respectively.

Landor Associates won in the Best Point of Purchase, Semi-Permanent category for Diageo's Johnnie Walker "Five journeys" campaign.

The point-of-sale material included a large piece of rock with a bolt of colour running through it like lightning, with the Johnnie Walker logo underneath. It was surrounded by drinking glasses and coloured light bulbs, matching the colour of the lightening to give an overall block-colour effect.

Milton Bayer Creative won in the Best Self-Promotion category for its Lifelines book.

The UK also won in the Package Design category with Pearlfisher International Design picking up the coveted Grand Prize for its 37 Degrees line of children's clothing.

UK interactive media and web design companies won five out of 12 possible statues in the category, and London-based Lateral won in the Apparel and Beyond the Banner categories for its Levi Strauss online work.

Glue won in the Online Games category for its Pot Noodle The Pro-Noodle Site and Unit9.creative.production won the Trade statue for its website called .

Elsewhere, Vodafone took home Best Corporate Image for its .

The London International Awards were set up in 1985 to honour the world's most creative TV commercials, print ads, package design and radio commercials. Since its origin, the awards have been expanded to include design and interactive media and is now in its 19th successive year.

This year, the organisers received 14,716 entrants from 75 countries. Less than 1% of the total entries are awarded statues.

The awards ceremony was held at Sketch on Tuesday night.

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