LONDON (Brand Republic) - Bayer Consumer Care has pulled its estimated $30m (£20m) account out of Euro RSCG Tatham Chicago and handed it to the BBDO network.
The Omnicom Group-owned BBDO now handles all the Bayer division鈥檚 business. BBDO鈥檚 Chicago office will now look after the One-A-Day and Flintstones vitamin lines and its Midol pain treatment. It already handles the Aleve business.
BBDO New York will handle the Bactine first-aid spray account. It already handles Bayer aspirin and Alka-Seltzer.