Land Rover and G20 accounts help make Alterian's year

LONDON - Marketing software provider Alterian bucked the recession by issuing an upbeat trading statement today, saying it expects revenue growth of some 70% for the year ended 31 March.

It was a year in which Jaguar Land Rover became an online client and the G20 London Summit organisers chose to run the official summit website on Alterian Content Manager for live webcasts and video-on-demand.

Alterian produces marketing database analytics software that is sold through resellers and also direct to clients.

Its more recent investments in online services are proving to be a core strength, in particular web content management tool Mediasurface, which Alterian acquired in July 2008.

Thirty clients have signed up to using Mediasurface in the past year, including a "significant global deal" with Jaguar Land Rover to manage its websites.

Alterian sent eight billion emails on behalf of clients in the past 12 months, a record amount for the company.

"Our software products now span the rapidly growing on-line space as well as more traditional off-line marketing, which are all driven from Alterian's powerful analytics software," said David Eldridge, Alterian's CEO.

Mike Talbot, Alterian's chief technology officer, said the company was also benefiting from a growing client appetite for more cost-effective hosted database services and for short-term, easier to implement tools.

The statement came ahead of full-year results to be released in June. Today Alterian announced that cash flow had risen to £8m, ahead of what analysts expected.

Panmure Gordon analyst George O'Connor said Alterian was benefiting from a "best-in-class product set, excellent cash management and robust operating model".

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