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Eric Cantona vows to swim the English Channel if 10,000 Brits agree that Kronenbourg 1664 is the best tasting beer in the world, in a new campaign for the brand.

Ogilvy & Mather London has created the campaign, which is running on Facebook, Twitter and YouTube. Simon Lotze handled the copywriting, and Miguel Nunes was in charge of art direction. Ivan Zacharias directed the spot through Stink. The media planning and buying was handled by Starcom MediaVest. Further videos will be released over the summer.