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Kronenbourg 1664 Blanc celebrates its homeland with a quirky campaign.

Focusing on the "twist" aspect of the citrus-flavoured beer, the ads show a French bulldog as it boasts a bright blue moustache and a fashion-forward suitcase which is actually a mini fridge.

This is Fold7’s first work for the brand since winning Kronenbourg 1664 Blanc's creative account in January. It was art directed by Simon Helm, while media was handled by Initiative.