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Heinenken has unveiled a tongue-in-cheek TV campaign for its premium lager brand Kronenbourg 1664. Created by Ogilvy & Mather with media planning by MediaVest, the ad shows the French football legend Eric Cantona revealing his boundless admiration for the lager. The campaign positions Kronenbourg 1664 as a reward for self-confident men who put taste first and features the Queen track We Are The Champions.