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Eric Cantona, the former footballer who is becoming as synonymous with Kronenbourg 1664 as Gary Lineker is with Walkers, stars in a new TV ad for the beer brand.

Cantona introduces a team of "Alsace-tians": the most intelligent dogs in the world that deliver Kronenbourg to locals who find themselves in trouble. The 60-second TV ad, by Ogilvy & Mather London, will be supported by blipverts, as well as content on Facebook about the (fictional) dogs. It was written by Liam Butler, art directed by Mark Harrison and directed by Matthijs van Heijningen through MJZ.