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Eric Cantona's vow to swim the Channel if 10,000 Brits agree that Kronenbourg 1664 is the best-tasting beer in the world has ended on something of a damp squib.

After making the promise in an online ad in June, the former Manchester United player returns in two more YouTube ads, which show his version of swimming the Channel (clue: it involves a yacht). It was written by Simon Lotze, art directed by Miguel Nunes and directed by Ivan Zacharias through Stink.