The magazine has teamed up with mobile marketing company Flytxt to offer readers the chance to give their opinions on a weekly issue.
The cartoon character Pandora, who appears in Kerrang!, will have a full-page feature each week called Pandora's Panel. Each week, she will pose a question to readers, such as their views on ticket prices, new album releases and gigs. People replying will be sent a screensaver of Pandora as a reward, and also have the chance to see their opinions in print.
Kerrang! sees it as the chance to build loyalty with their audience, and encourage repeat sales, as readers will want to see if their opinions have made it into the magazine.
Nick Knowles, product manager at Kerrang!, said: "Mobile marketing is the ideal medium for Kerrang!, as it's an easy and fun means for our readers to interact with us.
"Our readers have strong opinions and are eager to have input into the editorial of the magazine. We also hope to drive repeat sales through Pandora's Panel as readers buy their Kerrang! every week in the hope that their text message may be published."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
_1.jpg)
.jpg)
