Published by John Brown, the magazine will be produced five times a year during the Autumn, Christmas, New Year, Spring and Summer seasons.
Former Marie Claire editor Marie O'Riordan became the magazine's editor-in-chief after stepping down from her post at the women's monthly earlier this year.
The magazine aims to provide customers with an entertaining read and will reflect O'Riordan's knowledge of fashion and lifestyle issues.
The magazine content will cover fashion, interiors, home technology and lifestyle and includes hints, tips and advice. John Lewis Edition will primarily target females aged 35-45 but will also reach out to younger and older audiences who share similar attitudes and outlooks on life and shopping, including empty nesters aged 45+, affluent couples aged 25-34 and affluent men aged 35-44.
Ex-Marie Claire deputy editor Vanessa Thompson takes up the role of editor on the magazine. Columnists will include Guardian fashion editor Jess Cartner-Morley, Esquire editor Jeremy Langmead, motoring column writer, Miranda Sawyer, as well as national columnists Zoe Williams, Fiona Gibson and Toby Young.
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