Virgin Atlantic to offer John Lewis vouchers for return flights

Travel / Leisure

September 03, 2009

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Virgin Atlantic to offer John Lewis vouchers for return flights

LONDON - Virgin Atlantic is partnering with retailer John Lewis in a promotion to encourage consumers to fly during the economic downturn.

Passengers buying a qualifying return flight with Virgin Atlantic will be eligible for up to £200 in John Lewis vouchers.

Upper Class passengers will receive a £100 gift voucher per flight, while Premium Economy passengers will receive a £50 gift and Economy passengers £25. The offer runs until 30 November.

‘As well as benefiting from the best service and entertainment in the sky, our passengers can now treat themselves to gifts from John Lewis, or extra food shopping from Waitrose,' said Paul Dickinson, sales and marketing director at Virgin Atlantic.

Earlier this week, Virgin Atlantic consolidated its £40m global ad account into RKCR/Y&R to help create a consistent global brand.

Topics

Marketing