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Other properties to do well included Ben10, which won 'best licensed toy' for its wheeled toy range and 'best schoolers/ teen or tween property'.

Peppa Rig also did well taking 'best pre-school property' and 'best licensed written, listening or learning range' for the Peppa Pig book range from Penguin.

1) THE RETAIL AWARD CATEGORY WINNERS

Best Pre-School Retailer of Licensed Products

Mothercare

Best Kids Retailer of Licensed Products

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Best Brands Retailer of Licensed Products

Debenhams

Best Direct Selling Retailer of Licensed Products

Littlewoods

Best Overall Retailer Of Licensed Products

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2) PRODUCT CATEGORY WINNERS

Best Licensed Toy Or Games Range

Ben 10 Wheeled Toys Range from MV Sports & Leisure

Best Licensed Dress-Up and/or Party Range

Mr Men and Little Miss Dress-Up from VMC Accessories

Best Licensed Apparel Or Accessories Range

EMI Music Publishing ‘Lyric' T-Shirts from TU Clothing for Sainsbury's

Best Licensed Written, Listening Or Learning Range

Peppa Pig Book Range from Penguin Books

Best Licensed Paper Products or Stationery Range

Mr Potato Head Cards & Wrap Collection from The Monster Factory

Best Licensed Giftware Range

Top Gear Novelty Gift and Toy Range by Wow! Stuff

Best Licensed Home Décor, Housewares or Bedding Range

In The Night Garden Bedroom Furniture Range from Martin Yaffe

Best Licensed Food or Drink Range

Hello Kitty Confectionery Range from Bon Bon Buddies

The Innovation Award

SpongeBob SquarePants Real Musical Instrument Range from John Hornby Skewes

Best Licensed Brand Product - Soft Goods

V&A Anemone Range of Bed Linen from Bedeck

Best Licensed Brand Product - Hard Goods

Flying Scotsman Gifts & Accessories from Wild & Wolf

3) THE PROPERTY AWARD WINNERS

Best Pre-School Licensed Property

Peppa Pig

Best Schoolers/Tween or Teen Licensed Property

Ben 10

Best Licensed Sports Property

England Rugby

Best Licensed Celebrity Property

Jamie Oliver

Best Licensed Brands Property

V&A

The Honorary Achievement Award

Trevor Jones